Business Management Association Logo

A single mark that reads three ways. The monogram holds the letters “b”, “m,” and “a” for Business Management Association, while the same shape doubles as the number 8 - one stroke for each of the department’s eight core values. An academic cap sits on top, marking the students who carry those values forward. Built on the association’s slogan, Empower. Unite. Uplift., the identity uses a bright blue and deep navy palette with Inter as the typeface, giving the department a mark that feels academic but not stiff.